Culture has become one of the most, if not the single most critical driver of brand and business success. In this episode brand expert Denise Lee Yohn shares the best insights from her two bestselling books, What Great Brands Do, and her latest book Fusion. Highly insightful, very practical advice for anyone who wants to build a great brand.
In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.
The interview episode starts at 4:07
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